Tag Archives: General Mills
Posted on May 24, 2012
As consumers, we all want to make smart decisions, and have access to tools to help us do so. We can read customer reviews of products, scan social media channels like Twitter® and Facebook® to see what our friends are saying, and Google recent news articles.
But, did you know that corporate social responsibility reports (CSR reports) are another powerful tool we can use? With these reports, companies are sharing business principles and practices, collecting data on environmental and economic performance and promoting community outreach initiatives. They provide credibility, authenticity and transparency between companies and consumers, to help us feel better informed when making purchase decisions.