Who do Americans Trust When it Comes to Food?

Americans are hungry for more information about their food. They want more than just great taste; they also want to know where their food comes from, how it’s made and what it represents.

Growing global interest in food, through expanded markets for organic, local and non-genetically modified (GMO) foods continues to fuel people’s choices. I’d like to highlight a few findings from an October 2015 survey conducted by the Chicago Council on Global Affairs entitled “Hungry for Information: Polling Americans on Their Trust in the Food System” that may help when educating your clients. The study showed the following findings:

  • Americans want food companies to make food safety their No. 1 priority, followed by nutrition and affordability.
  • A majority of Americans identify affordability and nutrition as very important issues when purchasing food.
  • Americans trust health professionals, friends, family, farmers, scientists and the U.S. Food and Drug Administration (FDA) most when it comes to information about their food. They now trust documentaries to a lesser degree, and the food industry and media least of all.

These are all important insights about the public’s understanding of food and science. People’s confidence in the food system remains a critical conversation, as does knowing how the public thinks about food, and who they consider trusted sources of information. Which experts can they trust and turn to when they have questions?

People should continue to be able to trust us as health and wellness professionals, and we want to help you with that. Working at National Dairy Council, I have the privilege to work closely with registered dietitians, various researchers and other health and wellness professionals in the field.  Staying connected to this diverse group of professionals in the field, allows me to get accurate information to share with others about how dairy foods and products are made and get from farm to table directly from our dairy farmers and dairy community. You can find more information on that here or from our friends at Dairy Good. As health and wellness professionals, nutrition science remains an important foundation to all of these conversations so, staying close to this food dialogue is important. Please join regular conversations with me here.